Bizygomatic Width
The width of the face measured across the two zygomatic (cheekbone) arches — the widest point of most faces.
Bizygomatic width is the distance across the face at its widest point, from one zygomatic arch to the other. It's the reference width used in most facial ratio calculations, including the facial width-to-height ratio (fWHR) that some studies link to perceived dominance.
A wider bizygomatic width relative to face height generally reads as more robust and masculine; combined with a narrower bigonial (jaw) width it can also produce a heart-shaped face flattering on feminine faces.
What is bizygomatic width used for?
It's the standard reference width for facial ratio calculations, including facial width-to-height ratio (fWHR).
Is a wider face more attractive?
A wider bizygomatic width relative to height is often linked to perceived dominance and masculinity, though ideal proportions vary by overall face shape.
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